Rocket Farms Herbs Reaches Initial HerbThyme Integration Milestones

Sales and Marketing Functions Integrated; Administrative Functions Consolidated

Peninsula Horticulture, Inc., announced today that it has successfully completed the initial and critical phases of the HerbThyme Farms integration. These include the integration of sales and marketing functions which are led by Company president, Justin Dautoff, and the consolidation of critical administrative functions, all of which will benefit customers and improve employee productivity. As part of the integration and Company’s growth strategy it will be naming a chief operating officer to oversee operations, farming and supply chain shortly.

A nationally known industry leader, Rocket Farms Herbs’ acquisition of HerbThyme Farms combined the largest U.S. grown fresh cut herb producer with the leading potted herbs producer. Unique to the industry, the Company has customers in both the retail and food service spaces and this merger offers them one-stop shopping through the increase of an already vast product line.

“Thanks to the hard work and dedication of the HerbThyme team, we have been able to integrate quickly and efficiently. I am proud of what we have been able to accomplish in a short period of time” said Charles Kosmont, Monterey Peninsula Horticulture chief executive officer. “As a leading farming company, we have leveraged our scale and speed to market to bring numerous innovative and technologically advanced processes to the marketplace. We have successfully applied many of these innovations to the HerbThyme integration and are committed to providing our customers the distinctive level of service Rocket Farms is known for.”

The Company also announced today that with the essential pieces of the integration complete, Howard Roeder, HerbThyme president, has made the personal decision to leave in pursuit of other interests.

“Howard has been a key member of the HerbThyme management and integration team and we are appreciative of his leadership,” said Kosmont. “He made substantial contributions to the HerbThyme integration and business. We wish him the best in his next venture.” 

Rocket Farms Herbs acquired the assets of HerbThyme Farms in December of 2012.

HerbThyme now operates under the Rocket Farms Herbs name.


About Rocket Farms, Inc.

With more than 8 million square feet of greenhouse growing space, Rocket Farms is the third largest greenhouse grower in the U.S. The parent company, Monterey Peninsula Horticulture, and its subsidiaries Rocket Farms and Growers Transplanting Inc. have over 31 years of history in the Salinas Valley and California.

Media Contact:

Jennifer E. Mercer

Epiq Strategic Communications for Rocket Farms, Inc.


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